Fans at the Heart of the Action with New 10 Minute Madness Euroleague Basketball Game – In an attempt to bring the excitement of the courtside to the living room of basketball fans everywhere, Bwin have launched an interactive digital basketball game for enthusiasts to enjoy.

Already the Euroleague Basketball sponsors, Europe’s largest sportsbook, Bwin, have gone one step further in their affiliation with the game by launching the interactive, ’10 Minute Madness’, digital game.

Roser Queraltó, Chief Business Development Officer at Euroleague Basketball, said, “This is another great example of Bwin bringing something new to the Euroleague experience, enhancing the action for dedicated fans everywhere.”

10 Minute Madness allows players to accumulate points through the correct prediction of the winning team, scorers, quarter-by-quarter scores and more. Players can then win exclusive prizes such as VIP courtside tickets for the Euroleague Final Four in London, signed basketball jerseys and game tickets to name a few, all of which greatly appeal to basketball fans.

With the game available on several mobile platforms including iOS and Android tablets and smartphones, basketball fans are invited to re-enact the excitement of their favourite game from the comfort of their living room. They can also take to twitter and participate in discussions taking place using #Makeyourplay, and use the account to converse with their favourite players.

Daniele Sano, Head of Sponsorship & Events at Bwin said: “Our aim is to bring the courtside thrill of Euroleague into the living rooms of our customers. 10 Minute Madness’ inspired use of second screen technology means fans are constantly involved in the action, with a stake in the outcome of each and every play.”

She went on to add: “This is consistent with our overall digital sponsorship strategy which is focused on enhancing the user experience through digital innovation rather than on more traditional sponsorship activity.”

For more information on the ’10 Minute Madness’ interactive basketball game visit www.bwin.com/.

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